ASAHR offer you the best world class learning experience. The Digital Marketing practical Course is designed to meet the expanding needs for Digital Marketing . The entire course is divided into 12 Modules. The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing. Customized to Organizational Needs,Experiential Learning with Live, Hands-on Exercises. Gain 360 degree knowledge of Digital marketing from a career point of view. Start working full/part-time as an Digital marketing professional for a company. Take your career to the next level by combining the Certificate with your present college degree. We have provided a module-based course curriculum to help you gain abroad understanding of the Certificate in Digital Marketing From ASAHR Management.
Module-1: What is Internet Marketing
• Overview of Internet Marketing?
• Current trends in Internet marketing
Module-2: Overview of Web Concepts and Hosting
• How to Edit or Design a Website?
• Web hosting and server side basics.
• Types of domains and domain registration.
• Details of File-Zilla and C-Panel.
Module-3: Search Engine Optimization (SEO)
• On-Page SEO & Off Page SEO
• Keyword Research/Planner.
• Meta Tag and Link building.
• Site Tracking Tools( Google webmaster, Google Analytics tools)
• Alexa Integration.
Module-4: Google Adwords (PPC)
• PPC Introduction
• How to create PPC campaign
• How to select Keywords for PPC Campaign
• Creating ADs for your PPC Campaign
• How to Manage bids in PPC Campaign
• How to Report in PPC
Module-5: Email Marketing
• What is Email Marketing?
• How to Create HTML Looking Emails?
• How to Send Thousands of Emails Instantly.
• How to get Email List?
• How to Save Your ID from Black Listing?
Module-6: Social Media Marketing (SMM)
• Effective Social Media Strategy
• Social media marketing : Facebook, Twitter, Google+, LinkedIn, Pinterest.
• Paid Campaigns on Social Media Platforms
Module-7: Google Analytics
• Introduction to Analytics
• Setting up Google Analytics
• Traffic Tracking & Analysis Module.
Module-8:Fundamental of Google Adsence
Module-9: Affiliate Marketing
Module-10: Online Advertisement
Module-11: Lead Generation for Companies
Module-12: E-Commerce Marketing